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LOS ANGELES (January 30, 2026)  — Underscore Talent, the next-generation management company representing digital-first creators and entertainers, and Shorthand Studios, a leading creator services company, have announced a new partnership with Breakbeat Media, the hip-hop culture–focused podcast network founded by The Source  creator Dave Mays. The collaboration spans Breakbeat’s full slate of shows and launches with a new flagship podcast, Still 400: The Mannie & Juvie Show.

*This conversation has been edited for length and clarity. In an era where virality is fleeting and the creator economy is more crowded than ever, the role of a talent manager has never been more complex, or more critical. Beyond brand deals and algorithm-chasing, the most effective managers are part strategist, part creative partner, and part truth-teller, helping creators build businesses that can outlast trends. In our latest edition of Inside Underscore, Linnea Toney, fou

LOS ANGELES —   Underscore Talent  has announced a new slate of hires and promotions, marking the company’s continued momentum into 2026 as it scales into a layered, multi-division management company built for the modern digital entertainment economy. The moves reflect Underscore’s commitment to developing leadership from within while strategically expanding its executive bench to support talent across entertainment, sports, culture, and emerging media. Over the past year, Un

Every holiday season, social feeds are flooded with gift guides, but this year, the term “gift guide” has surged in search trends. While they may look like simple lists of recommendations, gift guides have quietly become one of the most efficient, scalable, and conversion-driving tools in the creator economy. For brand marketers, gift guides represent one of the most natural pathways to turn creators into trusted distributors. For creators, they’re a prime moment to boost aff

Los Angeles, CA – October 29th, 2025  – Underscore Talent, a leading next-generation management company representing digital-first creators and entertainers, today announced the promotion of Nadi Filsoof to Partner, and the hire of Zack Evans, former BuzzFeed content producer, as Vice President of Creative Strategy at Shorthand Studios, Underscore’s recently launched digital production and distribution company. Nadi Filsoof Promoted to Partner Underscore Talent has promoted t

LOS ANGELES, CA – October 7, 2025 - Underscore Talent, the leading next-gen talent management company, announced today the launch of a...

*This conversation has been edited for length and clarity. In our latest edition of Inside Underscore, talent managers Kyle Stevens of...

At Underscore, talent management isn’t just about securing deals—it’s about building relationships, fostering trust, and staying ahead in...