All Posts

Gift Guides: The Most Underrated Performance Channel in Creator Marketing

Every holiday season, social feeds are flooded with gift guides, but this year, the term “gift guide” has surged in search trends. While they may look like simple lists of recommendations, gift guides have quietly become one of the most efficient, scalable, and conversion-driving tools in the creator economy. For brand marketers, gift guides represent one of the most natural pathways to turn creators into trusted distributors. For creators, they’re a prime moment to boost aff

5 days ago4 min read

Underscore Talent Promotes Nadi Filsoof to Partner and Hires BuzzFeed Alum Zack Evans to Lead Social Strategy for Its Shorthand Studios

Los Angeles, CA – October 29th, 2025 – Underscore Talent, a leading next-generation management company representing digital-first creators and entertainers, today announced the promotion of Nadi Filsoof to Partner, and the hire of Zack Evans, former BuzzFeed content producer, as Vice President of Creative Strategy at Shorthand Studios, Underscore’s recently launched digital production and distribution company. Nadi Filsoof Promoted to Partner Underscore Talent has promoted t

Oct 303 min read

Underscore Talent Launches Dedicated Comedy Division Led by Industry-Leading Manager Michael Green, Representing Zachariah Porter, Kendahl Landreth, and Kareem Rahma of ‘Subway Takes’

LOS ANGELES, CA – October 7, 2025 - Underscore Talent, the leading next-gen talent management company, announced today the launch of a...

Oct 73 min read

Inside Talent Management with Kyle Stevens and Tom Nercessian

*This conversation has been edited for length and clarity. In our latest edition of Inside Underscore, talent managers Kyle Stevens of...

Jun 1111 min read