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Former TalentX exec brings creators like Noah Beck to the Underscore Talent roster
Underscore Talent has added several notable names to its roster. The talent management firm, launched in 2021 by the former co-founders of digital network Studio71, has joined forces with creators like Noah Beck and The Herbert Family by bringing on Maxwell Mitcheson as a Partner.

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Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms back to its natural home – the creator.

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Underscore Talent Is Helping Build the Future of the Creator Economy
In this episode of Young Influentials, Adweek digital editor and host Colin Daniels sits down with Izad, co-founder and partner of Underscore Talent. Izad breaks down how they scout talent, scale creators’ careers and offer advice for brands finding the right talent to work with.

Listen to the episode on Adweek
Daniel Kang Of Underscore Talent On 5 Things You Need To Create A Highly Successful Career In eSports
Build your personal brand and community: Create a strong online presence, engage with fans, and promote your content that can help grow your audience and attract sponsors. Maintaining a positive image and reputation in the industry is also essential.

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Nick Jacklin On Why Shorthand Studios Was Born And How It Aims To Help Creators
Underscore Talent, a division of TheSoul Publishing, continues to succeed in managing talents but experienced firsthand how creators struggle in their respective production processes. This inspired Underscore Talent to launch a cutting-edge digital production and distribution company, Shorthand Studios. Today, Nick Jacklin of Underscore Talent gives us a rundown on what Shorthand Studios is, what it does, and how it can help all creators.

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Underscore Talent Signs Leading ‘Call of Duty,‘ ’Valorant’ Players to Gaming Division
Underscore Talent has picked up a group of leading esports players and gaming content creators, including those who specialize in games like Call of Duty, Valorant, Dota and Apex Legends.

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Relatability and transparency drive beauty influencers' ability to sell makeup and trends
“Social media creators and specifically beauty creators convert sales. It’s as simple as that,” says Amanda Marzolf, a partner at management firm Underscore Talent. 

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Midsize: How fashion influencers are changing the way we see size and style
Amanda Marzoff, a partner at management firm Underscore Talent, says "there isn’t just a desire for more size-inclusive fashion, there’s a need." And while the need was invisible for a long time, she explains "influencers have likely been the largest force in shifting and positively adding to the conversation around bodies and sizing."

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‘5-Minute Crafts’ Owner TheSoul Publishing Acquires Majority Stake In Underscore Talent
TheSoul Publishing, the publisher behind the viral 5-Minute Crafts YouTube channel, has acquired a majority stake in the management firm Underscore Talent, the companies said on Tuesday.

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TheSoul Publishing, a major producer of digital content, has acquired a majority stake in Underscore Talent
TheSoul Publishing already counts itself among the leading content producers on the internet. Now, through a talent management company, TheSoul will get a foothold in the creator economy. The Cyprus-based publisher has acquired a majority stake in Underscore Talent, the firm launched in January 2021 by Studio71 co-founders Reza Izad, Dan Weinstein, and Michael Green.

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These Kids Are Raking In Millions From YouTube. They're Not Even 10.
The young stars are expanding into everything from streaming shows to branded toys to licensing deals. 

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‘Gracie’s Corner’ Children’s Show Signs With UTA, Underscore Talent
Gracie’s Corner, the children’s entertainment company behind the popular animated YouTube series of the same name, has signed with UTA and Underscore Talent.

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Management firm Underscore Talent opens a Web3 division (Exclusive)
Underscore Talent is betting big on Web3. The management company, launched in 2021 by Studio71 Co-Founders Dan Weinstein and Reza Izad, has announced a division called Underscore Labs. Through its new wing, Underscore will utilize a three-pronged approach to assemble a roster of blockchain-based intellectual property.

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Exclusive: Dorsey Pictures signs YouTube star Brandon Jordan to development deal
Red Arrow Studios subsidiary Dorsey Pictures has confirmed it has closed a TV development deal with aqua-centric YouTube star Brandon Jordan.

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Abe Santos Takes Underscore Talent Outdoors with Expanded Lifestyle Talent Divison
Underscore Talent, a next-generation management company helping talent build long-lasting careers and businesses, recently hired Abe Santos, the previous Head of Partner Engagement at YouTube. Abe Santos will lead and expand the outdoor lifestyle talent division, which is an explosive niche filled with many opportunities. 

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Creators On The Rise: Cliff Brush saw lots of dogs going viral on TikTok. His first thought? “My dog is cuter than all of them.”
Cliff Brush Jr. was one of the people who got a TikTok account during the COVID pandemic. But as he saw more and more dogs get millions and millions of views, one thought kept nagging at him: His dog Brodie was way cuter.

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Dog Gives 'Hugs, High Fives and Cuddles' During Children's Hospital Visit
An adorable Goldendoodle by the name of Brodie paid a special visit to the brave young patients at a children's hospital in Las Vegas earlier this month.

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15 Grandparent’s Day Gifts That Will Bring Joy to Any Celebration
There’s nothing quite like going to Grandma and Grandpa’s house. In fact, for most people it’s a home away from home! If this sounds a lot like you, you probably already know about National Grandparents Day. Featuring Jocelyn Delk Adams' Strawberry Lemonade Cake.

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Man stays with families from different backgrounds, documents journey
Ever imagine swapping lives with someone from a different background? Leaving your comfort zone to learn about other cultures and traditions, literally living with a different family. One man is doing it in his own way through travel. He's set off an adventure where he stays with families of different cultural groups nationwide through videos in "I Moved in With America."

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Makeup Artist Tati Westbrook and TikTok Star Sandra Kwon Sign With Underscore Talent
Underscore Talent has signed a group of creators across beauty, comedy, gaming and dance, including beauty YouTuber and makeup artist Tati Westbrook and TikTok star Sandra Kwon (known as @jeenie.weenie).

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Sweetgreen’s ambassador team adds NBA’s Devin Booker with TikTok-inspired spot
Booker and the brand’s first national ambassador, tennis star Naomi Osaka, will star in a “Create Your Own” campaign. The effort features a short video directed by TikTok creator @Owen.han along with social, YouTube, out-of-home, over-the-top video, mobile, audio, search and direct partner elements.

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Creator management firm Underscore Talent has hired a new head of business development, as it eyes Web3 and sets more DTC brands
Underscore Talent, which was founded by a trio of Studio71 execs, has hired another vet of the MCN to serve as its president of business development.

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What Josh Snyder Is Baking Up for The Office's Angela Kinsey This Mother's Day
Plus his favorite baking tools (they're some of ours too!) and what the couple packs in their kids' lunches.

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Meet Elyse Myers: What to Know About the Comedian Who Shot to TikTok Fame for Viral 'Worst Date Ever' Video
Elyse Myers opens up to PEOPLE about building a following of millions, finding celebrity fans like Reese Witherspoon and spreading a message of positivity.

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Billboard Teams Up With Logitech for New ‘Song Breaker’ Chart
Billboard is partnering with Logitech For Creators on Tuesday (Aug. 10) to launch the new Song Breaker Chart, which is the first-ever creator-centered music chart. 

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Comedian Elyse Myers' TikToks Are As Real As It Gets
What would you do if you met up with someone you matched with on a dating app and they proceeded to order 100 tacos at a Taco Bell drive-thru — and then asked you to pay? This is exactly the kind of ludicrous situation Elyse Myers has found (and continues to find) herself in.

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YouTuber Rebecca Zamolo Welcomes First Baby, Daughter Zadie Hope: 'We Could Not Be Happier'
Rebecca Zamolo's little girl has arrived!
The YouTuber, 37, welcomed her first baby, a daughter named Zadie Hope Zamolo, with husband Matt Slays, on Wednesday, Feb. 23, she announced with a birth video on YouTube.`

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Live Nation Entertainment, which merged with Ticketmaster in 2010, last month launched a creator house with talent agency Underscore Talent called “Last2Leave:Miami.” The program, which hasn’t been previously reported, involves eight creators, including TikTokers Javier Romero and Liz Sanchez, who post from live events, including concerts and sporting events like the Super Bowl Music Fest. 

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Rebecca Zamolo has two big things coming soon – her second “The Game Master” book and her baby!

The YouTube star and expecting mom opened up about both in a new, exclusive interview with JJJ.

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KFC Partners With TikTok To Fight Hunger Across The U.S.
Kentucky Fried Chicken has partnered with TikTok creator and jewelry designer Isaiah Garza to develop a fund that will give away half a million dollars in cash grants to nonprofits fighting hunger across the United States.

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Stephen 'tWitch' Boss and Allison Holker Launch 'Fly' Athleisure Line: 'It's Made for Everybody'
The professional dancers and parents of three opened up to PEOPLE about their exciting — and stylish! — new partnership with Dick's Sporting Goods.

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Underscore Talent Signs ‘Hype House’ Member Vinnie Hacker, Adds 3 Managers (Exclusive)
The management company has brought on Amanda Marzolf from A3 and Arc Talent Management, Nick Schlegel from TalentX, and Susan Lee from DBA.

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TikTok User Goes Viral After Sharing Worst Date Ever With #TacoGuy
What's the worst date you've ever been on? A woman named Elyse Myers has gone viral on TikTok after sharing her worst first date story with the hashtag #TacoGuy. The video has since been viewed more than 17 million times and the story is one for the books.

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YouTube Streamy Awards 2021 Nominations Announced
This year’s YouTube Streamy Awards nominations are out, honoring 2021’s best internet video creators, shows and marketing campaigns across 47 categories.

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She turned ADHD into a career: ‘Talking about our challenges is very important,’ says host of ‘How to ADHD’
Founder and Host of 'How to ADHD' Jessica McCabe joins A Time For Change to discuss her story of how she turned her ADHD diagnosis into a career, advice for others living with ADHD, and the importance of choosing the right career.

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Drew Meets Viral Jewelry Designer Activist Isaiah Garza
TikToker Isaiah Garza talks to Drew about why he started surprising people on TikTok -- donating to homeless, speaking at inner-city schools, mentoring human trafficking victims,  and helping families in need! Plus, as if you couldn't tell, his dad pops in to share why he's so proud of his son for using his A-list platform to inspire others to give back.  

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Bond Star Daniel Craig Jumps On Stream With FaZe Clan's Nuke Squad
James Bond star Daniel Craig appeared on a stream by FaZe Clan members Nuke Squad and produced some distinctly star-struck reactions. Craig was promoting the latest Bond movie, No Time To Die.

"You're honestly an icon... and absolutely legend man," gushes Swagg.

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Underscore Talent Adds Photographer Jordan Matter, YouTuber Stephen Sharer and More to Roster
The newly signed creators on the management firm's digital roster, each of whom have followers in the millions across platforms, span a wide number of genres.

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Paranormal TikToker Celina SpookyBoo Launches Vampire-Inspired Makeup
TikTok phenom Celina SpookyBoo is forging onward with her makeup business, BeautyXBoo, via a brand new collection called Bite Me.

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Hollywood Embraces TikTok Stars for TV, Film Projects
“You used to need the studios to be famous,” says Dan Weinstein, a former United Talent Agency trainee who co-founded Underscore Talent. The company represents independent creators like Dubai-based YouTubers Vlad and Niki, school-age brothers that have nearly 72 million subscribers on the platform.

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Where the Creator Economy Is Headed Next
Long before anyone heard of overused terms like “creator economy” or “influencers,” Dan Weinstein was at the forefront of the once tiny business of turning digital-native celebrities into household names.

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The Pandemic Has Been Very, Very Good for the Creator Economy
When Reza Izad starting representing influencers in 2009, the end goal for his clients was to crossover into the mainstream. Lucas Cruikshank (aka Fred) turned his YouTube channel into a series of movies for Nickelodeon. Logan Paul booked roles on “Law & Order: Special Victims Unit” and “Bizaardvark.” Lily Singh got a late-night talk show on NBC. 

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Underscore Talent has onboarded a new talent manager, Nadi Filsoof, who arrives at the newly-formed firm from Mattel.

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The Stream Team
How did FaZe Clan grow from a 'Call of Duty' trick shot feed to a lifestyle power brand? Start with this modern truism: Athletes want to be gamers and gamers want to be athletes

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The top 16 talent managers and agents helping gaming YouTubers, streamers, and esports players build careers
Talent managers and agents help their clients diversify their online brands. These are the top talent-rep power players in the gaming industry. 

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This Deli Clerk Gives Free Snacks to Customers With Quick Math Skills
TODAY’s Donna Farizan meets up with Ahmed Alwan, a 22-year-old convenience store clerk in New York City who went viral on TikTok because of the clever way he engages his customers. Turns out, his wit combined with his passion for giving back added up to social media stardom. 

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How Amazon Enlisted Drones and Twitch to Make Michael B. Jordan’s ‘Without Remorse’ the Weekend’s Most Streamed Movie
As the film launched on April 30, Jordan pulled triple duty — joining his castmates for the Twitter watch party, before logging onto Twitch for a live interview with Swagg (the ultra-popular gamer and one of the platform’s most visible Black content creators), where the pair discussed Jordan’s love of video games.

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A talent agent explains how YouTube kids and family content mushroomed into a multi-million-dollar business
Their new creator management company, Underscore Talent, is aimed at leveraging the attention economy and producing personality-driven enterprises that can expand beyond just social media..

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YouTuber Brothers Vlad and Niki Debut 'Epic' New Toys That Capture Their 'Sense of Adventure'
YouTubers Vlad and Nicki, who reach more than 66 million viewers on their English channel, debuted their very own official toys this month, featuring collaborations with ZURU Toys and Playmates Toys.

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Underscore Talent Signs Vlogging Vet Roman Atwood Amid His Return To YouTube
Veteran YouTuber Roman Atwood has joined nascent talent management firm Underscore Talent, formed in January by a trio of former Studio71 executives: Michael Green, Reza Izad, and Dan Weinstein.

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CodeMiko Is The Future Of Streaming, Unless Twitch Bans Her First
CodeMiko is nervous. I can tell because she tells me. “This is, like, my first interview ever,” she says over a Discord call. “I’m sorry, I’m a little shy.” It’s December of 2020, and Miko’s entire life is about to change.

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It’s All Relative: ‘The Onyx Family’ Builds Hit Brand Through YouTube
Imagine creating a work environment where every member of the family is gainfully employed. It’s also profitable enough to be the sole source of income — and don’t have to leave your house.

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Creators On The Rise: The Klem Family Had 6,000 YouTube Subscribers When They Posted One 30-Second Clip. Now They Have 1.1 Million
When COVID lockdowns first kicked in last year, Brian and Marcy Klem found themselves in the same situation as millions of other parents: stuck with a houseful of kids who needed entertaining.

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Seth ‘Scump’ Abner Signed by Oakley as its First Professional Esports Athlete
Some of the most recognizable traditional sports players in the world wear Oakley. Now, Oakley can add Call of Duty League All-Star Seth “Scump” Abner to its roster to go alongside other Oakley athletes such as Patrick Mahomes, JuJu Smith-Schuster, Erika Hara, and others. Abner, who currently plays for OpTic Chicago, is now the first-ever esports athlete to sign with the iconic sunglass maker.

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YouTube Preschool Stars Vlad & Niki Sign With Underscore Talent To Expand Franchise Into Global Entertainment Property
YouTube stars Vlad & Niki have signed with Underscore Talent for management with the aim of expanding the preschool franchise into a global kids entertainment property.

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A new talent-management firm plans to help influencers grow by expanding into areas like TV and consumer products
The cofounders of Studio71, one of the first major digital-media companies focused on influencers, have teamed up again. This time around they have launched a talent-management firm for creators that has signed over 60 clients.
Underscore Talent, which launched in January, was founded by Michael Green, Reza Izad, and Dan Weinstein.

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Michael GreenReza Izad, and Dan Weinstein have reunited to form Underscore Talent, a management company helping creators leverage today’s “attention economy.” Joining them are Austin Mayster of UTA, Linnea Toney of Toney Media and Megan Brown of APA Named Partners.
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