Underscore Talent presents its first-ever Creator Economy Trends & Predictions Report for 2026.

Developed with Shorthand Studios, this report delivers a concise, data-backed look at how the creator landscape is shifting across every major category includingSports, Gaming, AI, Comedy, Culinary, Fashion/Beauty, Talent Management, Brand Partnerships, and Content Production.

With U.S. creator ad spend projected to reach $37B, the industry is entering a new era defined by decentralization, community-driven influence, and rapid advancements in AI. This report breaks down what that means for creators, brands, and the broader media ecosystem.

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Inside you’ll find:

• Platform and format predictions for 2026

• Key shifts in audience behavior

• How brands should allocate creator marketing budgets

• Emerging opportunities for creators and managers

• Cultural and economic trends influencing creator-led storytelling

• Global growth insights, especially in gaming and esports​

Download the full report to see what’s shaping the next phase of the creator economy.